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ADIDAS INTRODUCES SWITCH FWD – FUELLED BY FORWARD MOTION TECHNOLOGY, DESIGNED FOR A SMOOTH RUNNING EXPERIENCE

 

  • SWITCH FWD uses voids in its EVA midsole to transfer weight into forward motion for a fresh running experience for athletes of all levels
  • Intentionally positioned windows feature throughout the engineered mesh upper to provide enhanced breathability 
  • SWITCH FWD is currently available via the adidas app, online https://www.adidas.com.ph/running-shoes, in stores and select retailers

MANILA,PHILIPPINES – adidas today revealed SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for all runners.

Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into forward motion; unlocking the potential of athletes of all levels by moving them forward with every stride. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes.

The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process.

Mili Seiffert, Global Product Manager at adidas Running said: “We’re always looking at innovative ways to redefine our design processes to bring real benefits to our community – whether they are at the top of the sport, or an everyday runner. While it sounds simple, the ambition to convert weight into forward motion is easier said than done. It’s taken years of testing with athletes of every level to get where we have today. It’s a triumph of innovation, and a testament to our ambition and drive to deliver new running shoe technology.” 

 

 

Additional features of the new SWITCH FWD include a lightweight Continental™ outsole, which gives runners extra grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, which features strategically placed windows on the forefoot and midfoot, for enhanced breathability.

 

The shoe launches in a primary white and silver violet colorway with lucid lemon detailing for women, and a primary white and wonder blue colorway for men with lucid lemon accents.

 

SWITCH FWD is priced at PHP 8500, and is available via the adidas app, online https://www.adidas.com.ph/running and in stores.

 

Follow the conversation on Instagram, TikTok and Twitter using #SWITCHFWD @adidasrunning.

 

 

Watsons’ Lipstick Festival: An Epic Success with 200K Pieces Sold in 3 Days!


The lipstick craze is back and it’s stronger than ever, fueled by a desire for revenge makeup shopping after two years of mask-wearing. This delightful comeback found its perfect reflection through the epic success of the recent Watsons’s Lipstick Festival. An impressive combined number of over 200,000 lipsticks were sold, with 100 lipsticks flying off the shelves every minute across Watsons, SM Beauty, and LOOK At Me retail shops. This achievement firmly solidifies Watsons as the preferred and go-to retailer for beauty products.

From July 27-29, avid beauty enthusiasts were treated to an extraordinary lipstick experience as they indulged in freebies, and discounts of up to 50% on captivating brands such as Maybelline, Ever Bilena, BYS, Pretty Secret, Bare in Bliss, Careline, Spotlight, Y.O.U, Happy Skin, blk, Revlon, Vice, Mac, Nars, Peripera, Laneige, Tom Ford, Issy, and Clinique. The event was a paradise for those seeking the perfect lip shade to match their style.

Watsons recognizes that lipsticks are more than just cosmetics; they are an extension of one’s personality and an embodiment of individuality. Whether you prefer your lipsticks in liquid or bullet form; satin, matte, or shimmery finishes, Watsons has got it all for you.
The success of the Lipstick Festival stands as a collective achievement, and Watsons extends its heartfelt gratitude to all who have contributed to making this event truly remarkable.
Visit Watsons today to explore the world of lipsticks that celebrate your unique charm. Discover the extensive range of cosmetics and beauty products available at the Watsons online store or by visiting any Watsons store near you.

About Watsons Philippines:

Watsons is the flagship health and beauty brand of A.S. Watson Group, the world’s largest international health & beauty retailer. Today, Watsons is the leading health and beauty brand with successful operations in 15 markets. In 2002, A.S. Watson Group joined hands with SM Prime Holdings Inc., the Philippines; leading shopping mall developer. The partnership brought about the first Watsons stores in SM Megamall and The Podium (Ortigas). Today, Watsons operates 1000+ stores in the Philippines serving more than 100,000 customers per day. Watsons strives to ensure that its customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses nothing but the best brands from top manufacturers all over the world and also carries its own competitively priced, high-quality private labels and brands. With more than 1000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to each and every customer

It’s All About Colors From July 31-August 4 In The SM Beauty’s Color Play Festival

Colors make the world happier and brighter and SM Beauty launched the Color Play Festival from July 31-August 4 to showcase its wide and amazing range of makeup, skin care, and hair care products.

The festival, which is all about playing with color and being proud of it, was formally launched on July 31 at the Mall of Asia Main Atrium with content creators, influencers, and members of the media present.

In store for shoppers are games, freebies, entertainment, and even a digital beauty pageant.

After the formal launch, the Color Play Festival was opened to the public, who got to enjoy different activities such as a makeover area exclusive for SM Advantage Card members. Also an SMAC member exclusive is the hair braiding and flower crown area, where a limited number of customers can enjoy free flower crowns and braids done by professional artists.

As part of the Color Play Festival, SM Beauty launched an engagement-driven, digital pageant to help spread awareness about SM Beauty products while emphasizing on the idea of “Create Beauty.” Participants are urged to post their most dazzling Coachella Festival look on Twitter, Instagram, Tiktok, and Facebook. The post must include #SMBeauty and #ColorplayFestival2023 in the caption.

Entries will be judged based on the following criteria: Makeup, Hairstyle, Originality, and Engagement (likes, comments, and shares). The top 10 winners will receive exclusive hair and makeup, skincare, and other SM Beauty products.

Throughout the Color Play Festival, there will also be a “ferris wheel” gondola and photobooth. Customers can have a chance to win SM Beauty products with Ferris-Win, and a snapshot of them with their friends and family members in the photobooth. To have the chance to win the contest, consumers just need to buy any variant of SM Beauty lipstick and show proof of purchase. The photo booth will be available on July 29, 3pm-7pm only. This promo is also exclusive to SMAC members only.

On July 29, there were also lip balloons and pop sockets in selected SM Department Stores.

The participating brands include MAC, NARS, Drunk Elephant, Shiseido, LOOK At Me, Tsubaki, Extra Care/GOT2B, Tressemme, L’Oreal Hair, Liese, Hairfix, Y.O.U, QuickFX, Barenbliss, Dazzle Me, Flormar, BYS, KISS New York, Maybelline, Happy Skin, Shiseido, Drunk Elephant, BLK, Chic Bobbie, LA Girl, Vice Cosmetics, and Issy & Co.

Go to your nearest SM Beauty Store or shop online at ShopSM from July 31 to August 4 and enjoy big discounts on a wide variety of beauty products. Visit “Color Play Festival” at the SM Mall of Asia Atrium until August 4 and create beauty with colors.

Sunny Skies or Rainy Clouds, Glow All Out with Promos from Paula’s Choice!

Paula’s Choice launches the much-awaited Advanced Sun Protection Daily Moisturizer SPF 50 in the Philippines along with all-out promotions this July.

MANILA, JULY 3, 2023 – With the ever-changing weather in the Philippines, sunscreen should go beyond protecting your skin from the sun. Indeed, sunscreen is crucial in safeguarding your skin from the harmful effects of the sun’s ultraviolet (UV) rays. But sunscreen products that provide broad-spectrum protection while keeping your skin moisturized are limited in the market.

The best all-around sunscreen that can make your skin glow like never before is here! Paula’s Choice just launched their newest Advanced Sun Protection Daily Moisturizer SPF 50 here in the Philippines. What’s better is that there are also two exclusive sales this July so you can glow all the way with summer must-haves and powerhouse formulas!

All-around advanced sun protection

Using an innovative blend of five state-of-the-art filters, the Paula’s Choice Advanced Sun Protection Daily Moisturizer has SPF 50 for UVB protection and a grade of PA ++++ for UVA. The sunscreen provides a synthetic-only UV shield, creating a non-greasy, hydrating SPF for daily use that leaves zero white cast. The unique blend of 5 synthetic UVA & UVB filters has a large molecular size which means they stay on the skin’s surface rather than seeping into the pores.

This advanced sunscreen will benefit your skin by shielding it from damaging UVA and UVB rays, preventing premature signs of aging like wrinkles, discoloration, and loss of firmness, in addition to a supportive blend of antioxidants

A new SPF that makes skin glow like never before

The Advanced Sun Protection Daily Moisturizer SPF 50 keeps the skin hydrated, preventing dryness and flaking, which can be exacerbated by sun exposure.

The emollients in the ingredients also ensure that the skin’s uppermost layers are also

thoroughly moisturized, giving it a multi-dimensional silky-soft feel that encourages liberal application to prevent aging and damage caused by UV rays.

With its sheer finish, the Advanced Sun Protection Daily Moisturizer SPF 50 is perfect for reapplying throughout the day. It offers advanced protection in a unique, hydrating formula that doesn’t penetrate pores, making it ideal for acne-prone skin.

Protect your skin and get that glow because the Advanced Sun Protection Daily Moisturizer SPF 50 is available from 7 July on Paula’s Choice Philippines website for ₱2,650 (60ml).

Sale all the way

From July 7 to 16, prepare to glow all out as Paula’s Choice runs its Vacay Sale with up to 25% off on their Summer Must-Haves. With a minimum spend of ₱5,000, you can get a FREE Summer Essentials Kit worth ₱1,825!

Next up from July 19 to 30, you can get a chance to double your glow during the Friendship Sale which offers up to 25% off on multi-benefit, powerhouse formulas. Refer a friend to get 2X Rewards and you both can get ₱400 OFF! Additionally, you can get a FREE Best Friends & Formulas Kit worth ₱2,775 with a minimum spend of ₱5,000.

This July, choose to glow all out with Paula’s Choice. Head on to https://www.paulaschoice.ph/.

You can find Paula’s Choice Philippines on Instagram, Facebook, and TikTok.

With Paula’s Choice, Beauty Begins With Truth.

@paulaschoice.ph #PaulasChoicePH #SkincarePH

In Less Than 2 Years This Beauty Brand Is Making A Statement In The Beauty Industry.

Y.O.U Beauty an international brand from HEBE Beauty Cosmetics Inc. Upholding the brand philosophy of “Long-Lasting Beauty”, committed to provide every individual accessible beauty with advanced technology, recently awarded by Watsons as the Most Successful New Brand of The Year and Game Changer of the year.

Like most industries, the beauty industry is ever-changing and has since transformed, integrating high-technology advancements into its products to provide consumers a more personalized experience.

 

Launched last August 2021, Y.O.U Beauty which stands for “Youthful. Outstanding. Unique” is an international brand from HEBE Beauty Cosmetics Inc. that was introduced in the Philippine market, upholding its brand philosophy “Long-Lasting Beauty”. The brand develops products based on the needs of the market to address each person’s beauty needs, providing them with accessible luxury products in a fraction of price.

 

In less than two years in the Philippine market, Y.O.U Beauty (the brand and its products) bagged multiple awards from different media publications, social media platforms, and recently in one of the most promising, leading O+O (offline plus online) health, wellness and beauty retailers in Asia – Watsons, that is also available in other formats SM Beauty and Look.

 

As a new player at least in the country, being nominated and winning an award is something that keeps us motivated, and drives us to push even further to develop new products and seek out new innovative ways to provide consumers with effective solutions to all their skincare and color cosmetic needs.

 

Last May 12, 2023, Watsons staged its annual HWB Awards in Shangri-La The Fort, Manila where they recognized and awarded select health, wellness, and beauty brands in the country. During this event, Watsons Philippines honored partners and suppliers who have shown passion in delivering the best products and services to its consumers, yet again showcasing their expertise as a clear skin market leader in key beauty categories in the Philippines.

 

In this recently-concluded awarding, Y.O.U Beauty was nominated in different categories, and was able to score a special award for, “Cosmetic Brand Of The Year For The Eyes” and two major awards, “Most Successful New Brand Of The Year” and a new category on the roster, “Game Changer of The Year”, making Y.O.U Beauty the first-ever brand to be recognized with this award.

 

While the brand recognizes that these milestones are merely the beginning of creating something worthwhile, they are a source of inspiration that drives Y.O.U Beauty and the entirety of its team to progress as a brand that provides long-lasting beauty in all the years to come.

Shop the product range by visiting all Watsons, SM Store or online through watsons.com.ph and the Watsons App.

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ABOUT Y.O.U BEAUTY

Y.O.U Beauty is an international beauty brand from HEBE Beauty Group. Upholding the brand philosophy of “Long-Lasting Beauty”, Y.O.U Beauty is committed to providing every individual accessible beauty with advanced technology, inspiring them to keep an exquisite attitude, blooming their long-lasting beauty from within. With a presence in Indonesia, Malaysia, Thailand, the Philippines, and other markets across the world, Y.O.U Beauty understands the needs of consumers from different markets and provides them across a product portfolio featuring makeup, skincare, body care, and beauty tools. For more information please visit: https://youofficial.com/

 

FIND OUT MORE

Facebook https://www.facebook.com/youbeautyph/ Instagram https://www.instagram.com/youbeauty_ph/

YouTube https://www.youtube.com/@youbeautyphilippines5016 TikTok https://www.tiktok.com/@youbeauty_ph/

 

Are you passionate about beauty? Be the next LazBeauty Campus Ambassador!

If you’re as beauty-obsessed as LazBeauty besties Gabbi Garcia, Kryz Uy, or Rei Germar, this is your chance to become the newest LazBeauty Campus Ambassador!

Represent your campus and enjoy P 20,000 worth of Lazada wallet credits, a LazBeauty Club bundle, and exclusive access to LazBeauty events by following these two easy steps:

STEP 1

Create and post a 1-minute Tiktok or IG reel video introducing yourself while doing a makeup transformation using your school colors, and tell us why you love being a LazBeauty Club member!

STEP 2

Add the school you are reppin’ (representing) in the caption along with #LazBeautyCampusAmbassador and tag @lazadaph.

Why LazBeauty? Take it from Gabbi Garcia: “with awesome deals and plenty of brands to choose from, Lazada lets you be your truest self with LazBeauty. It’s beauty for everybody!” Kryz Uy says: “You don’t just get discounts and vouchers, you get to make better-informed choices because of your LazBeauty Bestie Community!”

Join the search now and be the next LazBeauty Campus Ambassador! Deadline for submissions has been extended to June 15, 2023, only. For more information, visit Lazada PH on Instagram, Tiktok, Facebook, and YouTube.